Pure Luv & Beyond

So Who Am I?

I'm Katrina Marie.

And if you've landed here looking for the polished little paragraph that explains exactly who I am and what I do, you're probably going to be disappointed.

I'm a mother.

A widow.

A designer.

A self-love coach.

A photographer and visual storyteller.

A ritual maker.

A builder.

A woman with far too many clothes.

And a woman still figuring some things out as I go.

Pure Luv & Beyond didn't come from a business plan designed to create the perfect brand.

It grew out of my actual life.

The things I've survived.

The things I've loved.

The things I've built.

The things I've needed.

And, increasingly, the kind of life I want to live.

So this isn't really the part where I give you my biography.

It's where I show you around.

I Have Always Created Worlds

Before Pure Luv & Beyond, before the farm, before the decks and rituals and programs, I was a fashion designer.

I spent about fifteen years designing fashion and teaching sewing. I love beautiful clothing, dramatic dresses, sequins, feathers, lace, texture, lingerie, costumes, styling, photography and the delicious absurdity of owning something simply because putting it on makes an ordinary Tuesday more interesting.

My wardrobe has grown to somewhere around 15,000 pieces collected over roughly twenty-five years of adult life. Much of it has been thrifted, bought secondhand, collected inexpensively, altered, saved, reused or carried with me from one chapter of my life into another.

And then there is the lingerie.

There may be 500 pieces by now. Unlike most of my wardrobe, I buy lingerie new, with much of the current collection accumulated since around 2020.

Fashion was never just clothing to me.

It was identity, storytelling, photography, transformation and permission to become someone slightly different for an afternoon.

That same instinct is underneath almost everything I create now.

Yes, Sensuality Is Part of My Work

I am a mother of four.

I am also a sensual woman.

Those things have never felt contradictory to me.

Some of my favorite shoots are actually the ones nobody sees in my regular business: lingerie, dancing, private striptease-style shoots, sensual self-portraiture and occasionally simply being naked and free on my own property.

A collection of my more adult work since 2021 lives separately on my OnlyFans.

That world probably represents five percent of what I create, but the energy underneath it influences far more than five percent of my work.

My relationship with feminine sensuality taught me about embodiment, pleasure, confidence, privacy, desire, boundaries and inhabiting my own body instead of performing womanhood for somebody else's approval.

Pure Luv & Beyond combines that feminine current with something equally important: structure.

Feminine flow without structure can remain a beautiful idea forever.

Structure without life in it becomes a cage.

I want both.

Candles, Coffee & A Little Bit of Chaos

My creative process is extremely ritualistic.

There are almost always candles burning. There is usually coffee nearby. Music matters. Clothing matters. The room matters. The atmosphere matters.

I have also had a relationship with nicotine since the Winter of 2020. It's the one addiction I am still actively trying to leave behind as I experiment with replacing some of those rituals with herbs.

Cannabis, the Green Goddess, Mary Jane, weed, pot, whatever name someone prefers, has also existed in parts of my adult life. I have sometimes used it when I wanted to slow down, when my body hurt, or when life felt particularly heavy.

I especially associate it with tactile work: painting, cleaning, decorating, cooking, dancing and sensual photography.

These days I use it much less. Some kinds of work require my mind to be extremely precise. If I am building a website, organizing a membership, designing systems or doing detailed production work, I want my brain fully at the wheel.

I have also become more interested in actually hearing what my body is telling me rather than automatically turning down the volume.

I Was A Wife For More Than 20 Years

I was widowed at forty-three.

My husband and partner of more than twenty years died after a four-year battle with colon cancer. He was eight and a half years older than me, and his life, his death and everything we built together are woven through the story of this place.

He is still in my heart.

Pure Luv Farm exists partly because of him and partly because of a lifelong business partnership that has continued through enormous changes in my life.

The farm is held in trust for my children. I am responsible for it and have lifetime use of it, but ultimately it belongs to the generation coming after me.

It took years after their father's death to put that structure into place.

I sometimes joke about raising trust-fund babies, but underneath the joke is something I take very seriously:

I want to leave my children something that existed because we built instead of only consumed.

Abundance Doesn't Always Look Like Cashflow

There have been periods when my cash flow has been tight.

That has never made me feel like an impoverished woman, even when times were tough and we didn't have enough money for food, building supplies, a replacement septic tank, or renovation on a fixer-upper.

I have land. Ideas. Skills. Tools. Clothing. Books. equipment. intellectual property. decades of experience. A ridiculous number of images. Children I love. People who have helped me. Things I inherited. Things I built. Things I am still building.

I have also been fortunate to meet some extraordinary people throughout my life.

Years ago, when I was nursing babies while learning how to build websites and online businesses, I met other mothers doing the same thing. We were figuring out motherhood, technology and entrepreneurship at the same time.

After my husband died, I also encountered people who taught me very different lessons.

Some were expensive lessons.

They changed how I think about access.

I became much more protective of my body, my home, my property, my work, my energy and the pieces of my private life I allow into public view.

I Am Actually Very Private

This surprises people, most don-t really know how much time I spend creating stuff.

they might think I'm just hanging out and socializing. But that's the farthest from the truth.

Creating and socializing are not the same thing.

I get no fulfillment from "hanging out" with others. It's frankly a waste of my time unless we are building or creating something together.

I've always been this way... since I was a little girl.

My children are accustomed to seeing me with a phone in my hand, most of the time I am not chatting to another human.

I am researching, writing, listening, designing, editing, organizing photographs, working with AI, listening to something educational or turning another idea into something tangible.

My phone is primarily a tool.

I have favorite YouTube channels, music, meditation tracks, tribal music, awakening playlists, tarot readers, teachers and creators I return to.

Eventually I may put together a page of some of those resources because there are people whose work has genuinely accompanied different chapters of my life.

But I am selective about whose voice I allow into my head.

I Don't Take Advice From Everybody

Everybody has advice.

That does not mean everybody gets a vote.

If I need healthcare guidance, I choose the healthcare professionals whose approach I trust.

If I want to understand business at a particular level, I look for somebody who has actually built at that level.

If I want parenting wisdom, I am interested in hearing from people whose parenting I respect.

Expertise, experience and alignment matter to me.

I have built very firm boundaries around that.

You are allowed to do the same.

You do not have to assemble a committee every time you make a decision about your own life.

If I Had to Give Myself A Title

Self-Love Coach is probably the closest.

Life coach would technically fit some of what I do, but self-love is the center.

And my ideal client?

She is usually a woman who has become exhausted by accepting less than she wants while listening to everybody else explain how she ought to live.

I am not interested in becoming another person telling her what to do.

I am interested in asking better questions.

What do you actually want?

What are you tolerating?

What are you building?

What keeps draining you?

What would change if you stopped abandoning yourself to keep everybody else comfortable?

And what would happen if you put some structure underneath the life you keep saying you want?

A Little About My Energy

I think in energy.

Not in the sense that I believe a birth chart gets to decide who I am, what I can become or what choices I make. I simply recognize that I have different parts of myself that I naturally reach for when I'm creating, loving, rebuilding or trying to understand something.

My Pisces Sun is probably where a lot of the imagination comes from. I can see an entire world before I know how I'm going to build it. Stories, images, characters, rooms, rituals and experiences tend to arrive in my head long before they become something another person can see.

My Taurus Moon is the part of me that wants to make those ideas tangible. Beautiful. Comfortable. Sensual. Useful. Something you can hold, wear, walk into, sit inside or actually live.

My Scorpio Rising is probably responsible for my complete lack of interest in staying on the surface. I want to know what's underneath something. What changed you. What you're afraid to look at. What needs to die. What wants to be rebuilt. Transformation shows up in almost everything I create because it has shown up so relentlessly in my own life.

Libra (House of Relationships) lives strongly in the way I think about relationships. I care about partnership, reciprocity, beauty, boundaries and what two whole people can create together. Love matters enormously to me. Losing yourself in the pursuit of it does not.

And then there is Leo (Career House) in the part of my chart connected to career. That one makes me laugh a little because apparently the woman who says she is private also came equipped with an energy that wants to make something visible. To create boldly. To put my name on my work. To build something substantial enough to leave behind.

There are obviously many more pieces to a birth chart than these five.

These are simply the energies I recognize most easily in myself.

I don't use them as instructions.

I use them as instruments.

And depending on what I'm building, I reach for a different one.

I Make The Things I Need

That may be the simplest explanation of Pure Luv & Beyond.

I am not sitting in a marketing meeting asking what product category we should penetrate next.

I create things because I am living something.

Sometimes I need an assessment.

Sometimes I need a ritual.

Sometimes I need thirty days of practice around one idea.

Sometimes I need an oracle deck.

Sometimes I need to redesign a room.

Sometimes I apparently need to renovate a 15,000-square-foot barn.

The work comes out of the life.

Then I package what I learned into something another person can use.

And Yes, I Use AI

ChatGPT has become one of the most important tools in my creative process.

I have spent roughly three years learning how to have increasingly sophisticated conversations with it, develop ideas through iteration, create visual systems, organize enormous projects and translate something that exists in my imagination into imagery, writing and structure I can actually work with.

My children have opinions about AI.

They are entitled to them.

They do not, however, run my company.

I decide which tools belong in my creative practice.

AI doesn't replace the decades I spent learning fashion, sewing, photography, graphics, interiors, online business, writing, teaching and visual storytelling.

It gives all of those skills another instrument to play.

Want to Build Something With Me

Most of what I teach will eventually be available through Pure Luv & Beyond programs, rituals, guides and experiences.

But I may also open a very small number of private intensive days for someone who wants to work directly with me on the creative process I actually use.

That could include:

Developing a visual identity and image world with ChatGPT; learning how to have better creative conversations with AI rather than relying on one-shot prompts; creating luxury-fashion, editorial, home-and-garden, retreat, city-life, wellness or other visual worlds; developing imagery for websites, digital guides, magazines, programs and membership schools; turning a large idea into an organized product architecture; and building a repeatable creative system rather than generating a pile of unrelated pretty pictures.

A private day with me may be offered virtually or, when appropriate, in person at Pure Luv Farm & Retreat or wherever I am working.

Private Creative Intensive • $25,000

This is deliberately not a high-volume service.

I don't want twenty clients.

I want the freedom to say yes when a person, project and moment make sense.

What's Coming

Pure Luv & Beyond is being built slowly on purpose.

Digital guides, assessments, ritual programs and experiences will continue appearing throughout the website as they are completed, generally ranging from approximately $44 to $999.

Private retreat experiences are still in development. When they begin opening, I currently expect them to fall approximately within the $10,000 to $25,000 range depending on the experience, duration and level of private access.

Not everything I create will become an offering.

Some things are experiments.

Some are seeds.

Some are simply mine.

And I think a creative life needs room for all three.

So there isn't really an ending to this page.

I'm still building the business.

I'm still building the farm.

I'm still building the life.

And I'm still figuring out who I am while I do it.

Some of what comes next will become part of Pure Luv & Beyond.

Some of it won't.

You'll have to stick around and see.

I'm Katrina Marie.

Welcome to Pure Luv & Beyond. ♡